What people searched the most is actually about the Entertainment Sector. Entertainment seems to be India's best search momentum in 2017, with Baahubali 2 The Conclusion topping Google's trending charts or more specifically, "Bahubali 2". Six other Bollywood movies also made it to the Top 10 Trending Overall queries list this year. The lists, according to Google is made according to the search terms that had a high spike in traffic in 2017, compared to 2016.
Under How To category, the Top 3 trending “How to” searches of 2017 were
- How to link Aadhaar card with PAN card
- How to book Jio phone
- How to buy bitcoin in India.
Linking Aadhaar number with bank accounts, PAN card, mobile number, and a mandate for availing most of the government schemes was the primary reason behind this trending search. The launch of Reliance Jio was no different, the company made the dream of superfast internet and communication system true overnight.
The Top 3 trending “What is” searches of 2017 are
- What is GST?
- What is Jio Prime?
- What is Ransomware?
GST topped the charts as India witnesses the biggest taxation reform since independence. This category also includes searches like “What is Cassini and What is Lunar Eclipse.” “What is Ransomware” search was conducted after the worst ransomware attack which affected over 45,000 computers spread over 74 countries, including India in May.
Among the top trending songs this year, Hawa Hawa from the Arjun Kapoor starrer Mubarakan held the top place on the charts, pursued by Sufi track Mere Rashke Qamar initially sung by legendary Nusrat Fateh Ali Khan and recreated by vocalist Rahat Fateh Ali Khan. Songs like Luis Fonsi's Despacito and Ed Sheeran's Shape of You were also present in top trending tracks. In the list of top entertainers, Sunny Leone again got the position this year, followed by Arshi Khan and Sapna Choudhary who were a participant in Bigg Boss this season, and singing sensation of YouTube Vidya Vox.
"CBSE results, UP elections, Goods and Services Tax GST and Budget were there among the trending news events that witnessed huge interest among Indian users," Google said. Indian users were also inquisitive to know about Bitcoin prices and even expressed interest in ransomware. India's historic win at the Miss World ceremony also led to great traffic which catapulted Manushi Chhillar to fame. Among the top 'What is' uncertainty this year, GST, Bitcoin, Jallikattu and BS3 vehicle stayed the most trending themes.
