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Workshop on Content Development and Marketing for Healthcare and Pharma Professionals
About Workshop on Content Development and Marketing for Healthcare and Pharma Professionals
Diagram : The workshop on "Content Development and Marketing for Healthcare and Pharma Professionals " is a customized program to improve the members content and advanced showcasing aptitudes to connect with clients and drive association productivity. The preparation sets you up to execute fruitful substance techniques and promoting efforts dependent on the extensive iety of ventures executed by InfocusRx™ for its customers around the world.
Course Outline:
Computerized Marketing in Pharma and Healthcare
o Global patterns
o Consumer drift
o R&D and Drug Discovery
o Patient-Centric Shift
o Regulation and Compliance
Online networking Planning and showcasing
o How to draw in, connect with and manufacture an ordeal
o Principles of powerful online life composing
o Developing content for Social Media
o Using Web Content as Source Material for Social Media Content
o Metrics and ROI for every online networking stages
Content Marketing
o Writing process
o General rules for shopper composing
o Writing for Online Vs. Disconnected Media
o Types of buyer composing
o Consumer news and audits B2B, B2C
o Blogs
o Newsletters
o Fact sheets
o Care-guides
o Writing for Facebook, Twitter, LinkedIn
Hands-on training in updating online networking substance and tips for viable web based life composing.
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