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Indian travelers are highly inspired by various celebrities. Celebrities improve tourism in the country and reflects entire brand. Thus, in order to promote tourism in the country, MakeMyTrip has signed superstars Ranveer Singh and Alia Bhatt as new brand ambassadors for their travel company. The company understood the opportunity to attract young travelers who are fond of travelling in India and abroad. These celebrities will strengthen the brand, stature and will recall the travelers in tier 1 towns and cities of India. Saujanya Shrivastava, Chief Marketing Officer, MakeMyTrip said that these celebrities will provide wings to the restless wanderlusts to every travelers.
Like MakeMyTrip, both Ranveer Singh and Alia Bhatt represent the young population of India, they are bold, confident and unafraid of implementing new things in the journey. Thus, these celebrities will certainly inspire young travelers to push forth their ambitious travelers across India. Thus, they truly fit as the brand ambassador of this travel company in India. They will participate in various digital and on-ground marketing activities, will enhance the visibility, and will be impactful across country through various mediums. Thus, appointment of these celebrities will boost number of customers for MakeMyTrip.