Third Street Promenade

The Third Street Promenade is an upscale shopping, eating and diversion complex in the downtown territory of Santa Monica, California. It is viewed as a head shopping and eating region on the Westside and draws swarms from everywhere throughout the Greater Los Angeles Area. Because of its closeness to the Pacific Ocean combined with Los Angeles' mellow atmosphere, it is additionally a mainstream vacationer destination.Third Street Promenade has been a focal point of business in Santa Monica since the town's beginning in the late nineteenth century. The Promenade's underlying foundations go back to the 1960s when three squares of Third Street were changed over into a walker shopping center. Albeit fruitful, by the late 1970s, the Santa Monica Mall as it was then called, needed modernization and an update. Another encased mall, Santa Monica Place 1980– 2007, planned by Frank Gehry was included at the Promenade's southern end. A citywide bond measure was issued and structural firm ROMA Design Group was contracted to update Santa Monica Mall. The renamed Third Street Promenade opened on September 16, 1989. The undertaking was a piece of a bigger redevelopment exertion, including a few squares of Downtown Santa Monica. Santa Clause Monica Place has since been redesigned into another outside shopping and feasting scene that re-opened on August 6, 2010.