Ministry Of Tourism Allocates Budget For Digital Marketing

Considering the success and impact of digital marketing in India, Ministry of Tourism has decided to emphasis on it for promoting tourism in the country. This medium is most effective in attracting tourists not only in India, but also easily in captures attention of foreign travelers. Thus, it has decided to spend major portion of publicity budget on digital marketing for the year 2016-17. For this, two private agencies are appointed who will create contents of tourism and will develop websites. Further, to ensure its success, Ministry will also appoint media planning agency that will do rigorous analysis for marketing activities.

Further, to have impactful marketing in overseas countries like China, UK, Germany and in three more countries whose name will be finalized soon, agencies are appointed to carry the task of marketing. To promote tourism in Latin America, International Trade Marketing representatives have been appointed. For this, Ministry of Tourism has also started to consult various associates of tourism associates and have framed structure of digital marketing. Vinod Zutshi, Secretary –Tourism, Government of India said that planning is to hold maiden Travel Mart in the country and will trust tourism associated for impactful digital marketing strategies.