Singapore Tourism boards recently organized an Annual Tourism Industry Conference at the Suntec Exhibition and Convention Centre. The conference brought together experienced professionals from tourism industry in Singapore along with a famous name Horwath HTL Asia Pacific. As informed by Singapore Tourism Board, the discussion at conference rolled around the tremendous growth of Singapore tourism industry in recent years. It was reported that the tourist arrival has increased in Singapore to about 49 percent since 2009 with 11.6 million in 2010. Singapore also showed a remarkable performance at recent World Economic Forum's Travel and Tourism Competitiveness Index 2011 by topping in Asia Pacific and acquiring 10th place among 130 countries. Mr. S Iswaran, Senior Minister of State for Trade and Industry, expressed his views about Singapore tourism plans and its execution. He was more focused on sustainable tourism by attracting more quality tourism rather than quantity tourism. As revealed by Ms. Aw Kah Peng, Chief Executive, Singapore Tourism Board, Singapore is now aimed at attracting 12 to 13 million visitor arrivals in 2011. Singapore Tourism Board also uncovered the new mobile technology App. YourSingapore Mobile Guide that would facilitate and help travellers wishing to visit Singapore. Conference also marked the presence of Horwath HTL Asia Pacific that plays a major role in appraisal of travellers in the Singapore.