Reggae Sumfest is the biggest show celebration in Jamaica, occurring every year in mid-July in Montego Bay. Sumfest began in 1993. It frequently pulls in youthful group, and highlights an assortment of Jamaican reggae craftsmen, for example, Damian "Junior Gong" Marley and Stephen Marley, The Mighty Diamonds, Toots and the Maytals, Beres Hammond, Tony Rebel, Andy Vernon, Frankie Paul, and Freddie McGregor, dancehall stars like Vybz Kartel, Popcaan, Tommy Lee Sparta, Beenie Man, Bounty Killer, Elephant Man, Capleton, and Lady Saw and in addition global specialists including 50 Cent, Rihanna and Usher. Organizers Summerfest Productions Limited sold the Reggae Sumfest trademark to Downsound Records in April 2016.
As is standard, Reggae Sumfest commences on Sunday with the Sumfest Beach Party held at the Aquasol Theme Park situated on the Walter Fletcher Beach Complex; the All White Party clothing regulation hung on Tuesday at Pier 1 On the Waterfront take after by three evenings of live exhibitions starting with Dancehall Night on Thursday Dancehall, International Night 1 on Friday, and closure with International Night 2 on Saturday at the Catherine Hall Entertainment Complex. It is one of the famous event. Tourists come here from all over the world with their family and friends.