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Coachella Valley Music and Arts Festival

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19 Apr 2024

Start Date

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21 Apr 2024

End Date

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About Coachella Valley Music and Arts Festival

Coachella Valley Music and Arts Festival is celebrated with lots of joy and happiness in Indian California which is situated in valley of cochlea in Colorado Desert in inland Empire. This festival is celebrated annually in the region. It was co-founded by Paul Tolett and Rick Van Santon in 1999, and organized by Aeg  Live's subsidiary Goldenview. This program includes music artists from many genres including rock, indie, hip hop, and electronic dance music, as well as art establishments and statues.

Across the plains, several stages consistently live live in the live music. The edition of the festival takes place on two weekends, 12nd April-21st April. This show gives recognition to Polo Club as a suitable place which can host the mass events. One of the most recognised concert promotion company, Goldenovice which had booked polo club for it concert, pearl jam, praised the club by saying that concert established the place as the mother of annual music festival.

Around 1997, Goldenovice was struggling to book concerts against big companies, and they were unable to guarantee higher guarantees in the form of competitors like SFX Entertainment. Tollet said. We were kicking our ass financially, we were losing a lot of bands and we could not compete with money.  Consequently, the idea of concert was imagined, and  tollet   understood the ideas  with many places from one engaged.

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