Since the inception of the parent company in 1980, the group has grown tremendously under the current leadership of Mr.Shabir ahmad raina. Booking Holidays a Tour and Travel company based in Jammu and Kashmir, India or Alpha Diagnostics, the group has grown multi-folds. envisioned. Being the native of Kashmir, the group ventured in to bring the virgin beauty of Jammu and Kashmir and Leh, Ladakh to the world. Be it gargantuan and snow-clad peaks of Gulmarg or lush green valleys of Phalgam or the evergreen floral gardens of Srinagar or guzzling river in sonmarg or nomadic life of Gurez. Booking holidays will bring it to your world to bring serine and tranquil in otherwise your boring, laborious and hectic life.