Tourism New Zealand unveils its new and improved version of its 100% Pure Campaign running since 1999. The new campaign is 100 % Pure you that puts travellers to forefront by express in their extraordinary experiences at the heart of the message. The purpose behind this campaign is to promote and focus on its stunning topography and charismatic scenery of New Zealand. Research indicates people around the world are interested in exploring New Zealand a lot and adding 'You' to the successful 100% Pure New Zealand advertising message is a next thinking step that will be profit-making for New Zealand's tourism industry.
Additionally, Chief Executive Kevin Bowler mentioned that the campaign debuting in Australia today contains online banner ads, television commercials, and a new '100% Pure You' tag line that will be used frequently to promote New Zealand as a hot favourite destination globally. The campaign would be rolled out in New Zealand's leading Asian, North American and European markets by the end of February. The feedback received so far is worth-admiring and has inspired them to work round the clock in order to promote several aspects of the New Zealand experience. Last year, the country was ranked as the third strongest country brand in the world, ahead of the USA, by Future Brand’s Country Brand Index and they are considering this year to be promising.