As one of the most tourist visited state of India, Kerala Tourism Board is targeting to raise its tourist arrival growth over 8% in this year for which the state government has introduced several new attractions like project Muziris, sea plane, spice route, hop-on-hop-off boats and many other tourist destinations to their list. As for the report, the state has received nearly 1.5 crore tourists (both domestic and foreign) previous year, which is an increase of 7% over 2014 figures.
The state government has rolled out several big initiatives in previous few months. Kerala State Tourism Department also plans to lunch brand campaigns targeting most tourist attracting markets such as Middle East, North and North East India, Asia and different regions of Europe. The state is also lining up several festivals, trade shows, cultural activities and road shows to attract tourist.