Bollywood stars have been great travel influencers and the reason over the past years, several foreign tourism boards have roped in Bollywood actors to promote their destinations. Brand consultants believe that inviting tourism through digital mediums is far more beneficial than traditional methods of advertisements. The Bollywood Tourism term got popular with the Indian travellers gone crazy and influenced by where their favorite stars are travelling in the movie or real life. Movies like Zindagi Na Milegi Dobara made many inspired and invited huge tourism to Spain, Yash Chopra made Switzerland the ultimate honeymoon destination for Indians by showing off some spectacular locations in his movies. Goa became must-visit destinations for all the youngsters after watching Dil Chahta Hai. These are just a few Bollywood Tourism influencing trends. Let’s see how Bollywood stars are giving us major travelling goals by collaborating with Tourism boards.
Shahrukh Khan has been associated with Dubai Tourism from a very long time, his inspiring and captivating campaigns with Dubai Tourism has invited a great number of tourists from India. This leads to even called Dubai as Shahrukh Khan’s Dubai. Shahrukh’s recent campaign with Dubai tourism of #BeMyGuest has been rolling over the internet and he has been promoting Dubai through miniseries, which has been shot at various landmarks, including Legoland Dubai, Bollywood Parks Dubai, Dubai Aquarium, Dubai Fountain, The Palace Downtown Dubai, and the mountainous Hatta region.
New Zealand has now become a second home to Sidharth Malhotra, as he is been a tourism ambassador to India. The concept of Bollywood Tourism has been a very fruitful concept in terms of inviting tourism. Sidharth Malhotra ’s explorations in New Zealand invited around 2.8 million engagement through his first campaign only. Thus his videos of Christchurch, South Island, Maori are so captivating and well shot that any of us would like to go and experience the same.
Ranveer Singh, young, wild and vibrant is so enthusiastic in his approach that makes him a natural asset to any brand. He is the brand ambassador for Switzerland Tourism and his inspiring videos are inviting all of us to travel to Switzerland, which includes, his adventure activities, food journey and various sightseeing in the city.
Bollywood actress, Ileana D Cruz has been a brand ambassador to Fiji Tourism from a very long time, She says the warmth and hospitality there makes her feel like it's "home". Gorgeous beaches, clear blue waters and sunny skies invite you to explore the nature and warm hospitality showered by the country. With over 300 islands Fiji transports you to the pure land of bliss. Her recent campaign #BulaHappiness has remarkably increased the Indian tourism to Fiji. Thus inviting Indians through Bollywood Tourism is one of the efficient methods to increase the tourism of any country.