Rajasthan Concentrates On Aggressive Marketing Of State Tourism

Rajasthan has great opportunity for tourism industry. It just requires proper promotion and platform for marketing the tourism destination on international platform. Thus, for this reason, its Chief Minister Vasundhara Raje announced that Rajasthan Tourism Product would be marketed aggressively at domestic level and in international markets. She stated that currently travel agent, tour operators and other associated departments has to emphasis on concentrating on proper promoting the tourism in the state. Until now only the required packages are provide to the foreign and domestic visitors, but they have to be enlarged and marketed in international market. Travelers are to be motivated to visit the cultural heritage sites of the state.

She also appealed trade, travel and related industry to initiate programs for taking the story of Rajasthan Tourism to every corner of the world. For this new multi-modal and multi-lingual tourism campaign is launched by the state. New circuits and events are added to provide amazing experience to visitors and attract large number of tourist in the years to come. The emphasis will be on providing more cleanliness, connectivity, amenities and other facilities at temple circuits, heritage sights, and tourist destinations in the state.

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