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Kerala Tourism Plans to Roll Out Taxi Promotional Campaign in Dubai

Christina Daniels
By Christina Daniels
| 17 Jan 2024 02:09 PM
Kerala Tourism Plans to Roll Out Taxi Promotional Campaign in Dubai

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1. Kerala Tourism Launched An Innovative Taxi Promotional Campaign in Dubai

Kerala Tourism Launched An Innovative Taxi Promotional Campaign in Dubai
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To target more Arab travelers, Kerala Tourism Department has launched an innovative taxi promotional campaign in Dubai showcasing the rich culture, waterfalls and other exciting destinations on taxis running through the metropolis. A total number of 200 Kerala-branded taxis has launched with the message of ‘A Faraway Land Four Hours Away’ for the primary stage. The campaign will promote the state’s best Monsoon getaways for the hot Arabian summer.

The report states that Kerala has received more than one lakh travelers from this region only previous year. The majority of this number came from Saudi Arabia, while UAE and Oman were on second and third positions respectively. Tourists from Arab are the biggest spenders; that’s why it’s an obvious choice for the state tourism department to target this region for outbound tourism rather than others.

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Author Bio

Christina Daniels
Story teller, backpacker, shutterbug
Christina Daniels is a storyteller, cinema writer, backpacker and photographer. She is also the author of the bestselling book “I’ll Do It My Way: The Incredible Journey of Aamir Khan.” A traveler who has journeyed across four continents, Christina is also the host of an Airbnb experience in Bangalore.
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