Kerala Organizing Fairs And Road Shows To Welcome Visitors From Tier II And Tier III Cities

Kerala is a potential state where great opportunity is available to enhance the incoming tourists in the state every year. For this, the Kerala tourism is concentrating on both domestic and international fronts to find new markets for the state. As per Nandakumar K.P, Deputy Director of Kerala Tourism, Kerala will now concentrate on Tier-II and III cities of India that will further enhance its marketing of Kerala tourist destinations in counties like France, United Kingdom and Germany. As per domestic market is

potential in this industry. He also says that various marketing activities are already applied in the cities like Guwahati, Bhubenswar, Patna and Northern states of India. Tourism department has also d the period of April 2015 to April 2016 as ‘Visit Kerala Year’ that will improve the experience of travelers who explore this state.

Considering the international markets, Kerala Tourism organizes various fairs and road shows in China and Sri Lanka along with

considered, it is targeting cities like Guwahati, Pune, Patna, Mumbai, Delhi, Bengaluru, Surat, etc through its online campaign programs. For improving visitors in places, as Punnamada, Kumarakom, Astamudi, Bolgatty and Bekal its available airport Trivandrum, Kochi and Calicut will play vital role.

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