We pride ourselves on a sustainable approach to tourism in line with the philosophy of Gross National Happiness. Economists the world over have argued that the key to happiness is obtaining and enjoying material development. Bhutan however, adheres to a different belief and advocates that amassing material wealth does not necessarily lead to happiness. Bhutan is now trying to measure progress not by the popular idea of Gross Domestic Product but by through Gross National Happiness. His Majesty the third Druk Gyalpo Jigme Dorji Wangchuck expressed his view on the goals of development as making “the people prosperous and happy.” With this strong view in mind, the importance of “prosperity and happiness,” was highlighted in the King’s address on the occasion of Bhutan’s admission to the United Nations in 1971. While the emphasis is placed on both, prosperity and happiness, the latter is considered to be more significant. The fourth Druk Gyalpo emphasized that for Bhutan “Gross National Happiness,” is more important than “Gross National Product.” Thus, Gross National Happiness is now being fleshed out by a wide range of professionals, scholars and agencies across the world. The philosophy of Gross National Happiness has recently received international recognition and the UN has implemented a resolution “…recognizing that the gross domestic product [...] does not adequately reflect the happiness and well-being of people,” and that “…the pursuit of happiness is a fundamental human goal”.