Africa Travel Association (ATA) happens to be the first Africa-specific professional travel and tourism association. Head quartered New York, ATA came into existence in the year 1975 when a group of travel and airline executives felt the need of an international non-profit, non-political, educational trade organization. Today, ATA is the only Africa-focused travel organization that spans through the three important sectors in Africa’s economic development - the governments, the private sector and civil society as a whole.
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166 Madison Avenue, Fifth FloorNew York, United States of America Web: http://africatravelassociation.org/ata/ |
Mission
The primary and emphasized objective of ATA is to promote the tourism in the African continent. ATA raise awareness of Africa’s enriched and diverse tourism opportunities and prospects. Assisting members in increasing business through exposure, networking and referral opportunities is also in the mission arena of ATA. Along with cooperating with public, private and non-profit organizations, ATA provides opportunities for its members to market and showcase their products and services.
Who can be its Member
The membership is ATA is very much wide. It includes- tourism ministries, government tourism organizations, national tourism offices, tour operators, travel agencies, transportation companies, regional & national hotel chains, airports, media organizations, research institutes, trade associations and so on.
Industry Standards
With its considerable investments in African tourism, ATA invites industry updates and inputs to incoming tour operators and small-scale tourism businesses in North America and around the world with networking events, educational seminars, and most importantly consumer and travel trade shows.
And ATA's effect is visible from the fact that, the present international tourism contribution to Africa surpasses the combined total of tourism to the Caribbean, Central and South America.
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