The primary and recorded mission of ABTO is to developing and promoting the Bhutanese tourism and travel industry with the highest standards of service, ethics and professionalism in line with the noble vision of gross national happiness. Apart from this one, ABTO makes representation on behalf of the members to the government and any organizations. It dismisses unfair competition without interfering in any way with initiative and enterprise based on fair trading. Last but not the least, to improve the quality of tourism and travel services provided by Members and other related organizations through effective training and use of information technology tools.
Who can be its Member
Any travel agent and tour operator who are willing to accept and work under the mission and objective of ABTO can apply for its membership.
ABTO is a non-profit organization with a set goal to develop and implement a wide range of measures to help make tourism industry more attractive and improve the environment for both consumers and agents. To do it effectively, it exercises certain Code of Conduct on its member operators so that they offer fair and honest travel services to the travellers. A Board run by some of the most experienced travel experts over sees the work flow of ABTO.